RICHARD BRANSON'S BLOG
1.
Listen more than you talk
We have two ears and one mouth,
using them in proportion is not a bad idea! To be a good leader you have to be
a great listener. Brilliant ideas can spring from the most unlikely places, so
you should always keep your ears open for some shrewd advice. This can mean
following online comments as closely as board meeting notes, or asking the
frontline staff for their opinions as often as the CEOs. Get out there, listen
to people, draw people out and learn from them.
2.
Keep it simple
You have to do something radically
different to stand out in business. But nobody ever said different has to be
complex. There are thousands of simple business solutions to problems out
there, just waiting to be solved by the next big thing in business. Maintain a
focus upon innovation, but don’t try to reinvent the wheel. A simple change for
the better is far more effective than five complicated changes for the worse.
3.
Take pride in your work
Last week I enjoyed my favourite night
of the year, the Virgin Stars of the Year Awards, where we celebrated some of
those people who have gone the extra mile for us around the Virgin world. With
so many different companies, nationalities and personalities represented under
one roof, it was interesting to see what qualities they all have in common. One
was pride in their work, and in the company they represent. Remember your staff
are your biggest brand advocates, and focusing on helping them take pride will
shine through in how they treat your customers.
4.
Have fun, success will follow
If you aren’t having fun, you are
doing it wrong. If you feel like getting up in the morning to work on your
business is a chore, then it's time to try something else. If you are having a
good time, there is a far greater chance a positive, innovative atmosphere will
be nurtured and your business will fluorish. A smile and a joke can go a long
way, so be quick to see the lighter side of life.
