The tendency to succeed lies in you delivering quality and excellence in whatever you do, taking cognizance of this fact, I see no reason why we cannot infuse these qualities in our lives, as we do when it concerns product or services. I have noticed that the moment we begin to see ourselves as a brand and strive on a daily basis to improve ourselves, infuse values that are positive and profitable into our daily life, success is inevitable. To buttress my view, I came up with some points which I feel if considered would make a change.
IDENTIFY YOUR INTEREST
The simple truth is that performance at its peak only comes from interest. When we don’t have a choice, anything becomes the option. This to me is like settling for less when you can decide and focus your mind and energy on something of essence and worth.
This point is very direct, whatever you show interest in to a large extent shapes your life. As we know, the decisions we make on a daily basis are the stepping stones to where we are headed. Basically, what I am saying here is that we should allow our interest influence our work and also allow our work influence our interest because infusing both factors goes a long way to show your efficiency and willingness to improve in whatever you do which would in turn define the kind of person you are.
IDENTIFY YOUR AUDIENCE
This point is explicit enough, it basically involves knowing the people in need of what you have to offer and working with them, doing all it takes to be continuously relevant and useful. All you need do is on a daily basis, fashion out ways to keep evolving, create a niche for yourself and have your standards.
You have to make sure you are easy to access and also package yourselves well so as to continually being the preferred option as regards your area of specialization, because when people see quality, they go after it.
When you have identified them, interact with them on how best to serve them better, knowing their preferences and working with that to get them the desired results. Simply see your cooperation with them as a symbiosis process where both parties benefit from each other.
EXPAND YOUR BRAND TO ACCOMMODATE RELATED SERVICES
All you need to do at this stage is, get involved or render other services in your line of expertise. The brand you have being able to build would serve as a leverage for you to break even, also considering the fact that you have a customer base that you already have people who believe in you and the service you render.
Being innovative helps to stamp your relevance in the mind of our audience, fashion out new and better ways of satisfying the need of your audience, still infusing the concept of quality and excellence that you are known for. With this in place, success is inevitable
DIVERSIFICATION
This is the last stage, and it is the process of multiplying success. After you have being able to carve a niche for yourself in your area of expertise, the next thing is to begin looking out for other area of interest, while still maintaining the initial operation with all process attached to it.
To do this, you start from the first step again, building it stage by stage to the point where the level of success achieved in the existing process is replicated in the new line of service. At this point, the challenges are kind of easier based on your experience in building something similar formerly.
When you look around you, the people you see, who have attained major points in life and their careers followed this step by step to the point where they are today. My simple advice is consider these points and do what is rght.
Fakeye, OlaniyI Olatunde
President,
Neff Business Concept
